Funnel is called "funnel" in Turkish. In our country, it is used with the term "sales funnel" in the field of marketing.

 

So, what is the sales funnel, which is always popular in digital marketing and social media advertising, and how is it set up? Why is it so important? Shouldn't the funnel strategy be used in advertising campaigns on social media?

 

To set up the funnel, essentially 4 stages are needed. These stages progressing from the cold mass to the warm mass; It is used uninterruptedly to reach the potential customer base and to maximize the sales performance.

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If there is no funnel strategy as the basis of the steps to be taken towards sales on digital platforms, we can think that this means the destruction of all by-products that will be released after the production of butter from milk or not using/evaluating. In other words, all digital advertising activities where the funnel strategy is not built are essentially no different from shooting at the trailer.

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For this reason, if businesses do not want to get the maximum efficiency from the social media advertising efforts to be made for sales in social media and do not want to waste their resources, they must make sure that their campaign strategies are designed with the most appropriate funnel strategy.

 

Sales with the funnel strategy are used very seriously, especially by professionals who are experts in the subject. In addition, it has become the most important lifeline in the digital environment of brands in both product and service sales.

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